Difference Between These Top Bow Makers?

Here's a look at how these two iconic bow makers are different. Photo by Natalie Krebs

From marketing to bow design, these are two remarkably different bow companies

By P.J. Reilly – Outdoor Life

When it comes to any good brand rivalry, fans of one are ruthless critics of the other. How many Chevy trucks have you seen bearing window stickers depicting that young man relieving himself onto the Ford logo—and vice versa?

If we were to search for an equivalent rivalry in the bowhunting world, Hoyt vs Mathews has to be it. Both companies have been building incredible compound bows for decades. But if you’re a Hoyt guy, odds are you don’t care for Mathews. And if you’re a Mathews guy, you probably don’t like Hoyts. The reason for this has as much to do with the brands’ marketing as it does with the bows themselves.

Just look at the websites for the two bow companies. Hoyt’s homepage is largely set on a white backdrop. Mathews’ is mostly black. Black and white. Day and night. Good and evil? That might be a bit much. CLICK HERE TO READ FULL ARTICLE